When does that special moment happen? When is that moment when you link with a Customer/Client and they want more information from you? When is that moment the Customer/Client decides to contact you so that a Sale can take place?
The MOST likely moment is when the Customer/Client has their attention GRABBED by something they see produced by YOU. The picture of the perfect home or the image of just the right price or the idea they can own a home in the right place.
The harder YOU make it for the Customer to do this directly influences the Customer’s decision to spend the money with the YOU. If you make them read more than they want to, or if you make them try to find your number or your card, or your ad, or your yellow pages listing… These are all factors that drive Customers/Clients away.
A WEB APP is a method of persuasion. A WEB APP is also a means of communication.
This is NOT about advertising. This is about clicking the Button on their smartphone, tablet or computer to contact you. IF a Customer clicks the Button, then the entire process becomes automated because the Customer has already made their decision to contact you.
Once the button is clicked, the contact process starts. A Web App that is part of a Sales Funnel can knock down the dominoes that lead to your next sale.
The whole process of persuading the Customer to click the Button is supported with graphics, video, hyperlinks, email capture, auto-responder emails, stats, tracking and ad purchasing (ie. The Advertising).
Once the Customer becomes accustomed to clicking the Button, you can direct the Customer to click “other” Buttons. Habit is a great factor in repeat business—as well as referral business.